Home / Knowledge / News / Fashion / H&M group to launch new Arket brand this year
H&M group to launch new Arket brand this year
31
Mar '17
Courtesy: H&M
Courtesy: H&M
The H&M group will launch a new brand, Arket, which will be a modern-day market, offering essential products for men, women, children and the home. The first store will open during early autumn this year on Regent Street in London followed by stores in Brussels, Copenhagen and Munich. The new brand will also be made available online in 18 European countries.

Arket is currently in production. The range includes men's, women's and children's ready-to-wear and accessories collections and a homeware department – all composed of Arket's own products alongside a selection of the best examples from other brands.

Designers, buyers, pattern makers, architects, writers, chefs and others are working at Arket's head office and studio in Södermalm, Stockholm, together with colleagues, brands and producers around the world, to build a modern-day market that will offer essential products.

"Arket means ‘sheet of paper’ in Swedish. It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand," says Ulrika Bernhardtz, creative director, Arket.

"A fantastic team with diverse backgrounds and areas of expertise have come together to build Arket. We are very excited to soon reveal the brand and share our collections with customers," says Lars Axelsson, managing director, Arket. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search