"We are really excited to try out rentals for the first time and inspire our customers to look at fashion in a circular way. Our Conscious Exclusive collections are made from sustainably sourced materials, so we feel they are perfect to kick off this trial with, said Maria Östblom, head of womenswear design, H&M.
Customers at the store can choose to use self-service checkouts and get inspired by H&MxME images from their own fashion stories on several screens around the store. The store is all about treating customers to something extra. Among the new introductions in the store is the H&M Beauty Bar by Dashl, where customers can book in to get their hair, nails and make-up done already from 7.30 am on weekdays. The store also offers members of H&M’s customer loyalty programme the possibility to rent selected skirts and dresses from our Conscious Exclusive collections. To further inspire customers to reuse and recycle, the store will also offer repair services with an atelier where they can get fashion favourites mended or upgraded.
Fibre2Fashion News Desk (PC)
| On 20th Sep 2021
Uzbekistan and Turkmenistan recently agreed to raise bilateral trade...
Over 100 cross-party members of Parliament (MPs) and peers have...
| On 20th Sep 2021
Canopy has announced that over four hundred brands and retailers are...
Marry craft and utility
Next level is to inject new features:
The pandemic has reinstated need for organised retail spaces in Tier II...
Seraphine is a British maternity brand providing affordable luxury fashion ...
Established in 2017 and headquartered New York, the label Harleen Kaur...
Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...
Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively
Functional Fabric Fair is a trade-exclusive event showcasing the latest...
Jaanuu, a vertically integrated e-commerce company, has reimagined the...
From May 14 to 17, international exhibitors will present the entire...
Designer <b>Suman Nathwani</b> talks about her journey of opening a...
Megha Kumari & Jigar Mali
Label Megha & Jigar
New Delhi based label Megha & Jigar blends India's unique handcrafts...
Purple Style Labs
Late Indian fashion designer Wendell Rodricks, is known for his...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.