HK's Balabala enters metaverse; unveils digital brand ambassador Rainy

02 Jun '22

1 min read

Pic: PR Newswire

Hong Kong’s Balabala has entered the metaverse, creating a digital brand ambassador named Rainy. Rainy is the first digital kid’s brand ambassador of Balabala, highlighting the position of Balabala brand in the children's wear industry. The name takes its inspiration from rain, the water of life, an essential requirement for nourishment and growth.

With an insight into the metaverse, Balabala creates a new communication window with the Z-generation, at the same time enhancing its multi-channel brand strategy.

Balabala has also reported securing key cooperation with two prominent designer, Christine Phung (former Dior and Chloe creative director), and independent designer, Veeco Zhao, on its latest product series. The new collection designs illustrate the beauty of growth in girls by merging a European culture with Chinese design concepts, encouraging kids to express themselves and become a part of their own fairy tale, the company said in a press release.

Balabala continues to drive its ambition of providing its global customers with diversified, high-quality products in a vibrant, exciting shopping environment, encouraging children around the world to have a wonderful childhood and aiming to ‘Become the first-choice children's fashion brand’.

Fibre2Fashion News Desk (GK)