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Hong Kong's LFX launches UNIFi3D 3D-as-a-service company for apparel

01 May '21

3 min read

Pic: Business Wire

LFX, an offshoot of Li & Fung, has launched UNIFi3D, a 3D-as-a-service company that helps brands accelerate their digital transformation. A fashion digital transformation company, UNIFi3D is the first company to emerge from LFX, an investor, incubator, and operator of digital supply chain solutions. LFX is an investment and operating platform for retail.

Idy Lee, formerly head of Li & Fung’s digital product development centre of excellence, and her experienced team of 3D and supply chain experts have joined UNIFi3D and will partner directly with apparel brands and retailers to guide them on their first steps in 3D or scale their efforts. UNIFi3D will continue to enable Li & Fung to provide 3D services to its customers, LFX said.

UNIFi3D’s tech-enabled services are designed to enable brands and retailers to kick-start or accelerate their digital product creation and commerce efforts. Working with UNIFi3D makes it possible to reduce product development time by as much as 70 per cent, dramatically accelerate time-to-market, respond more quickly to consumer trends, begin sales and marketing prior to manufacturing for increased sell-through, and drive sustainability initiatives to minimise wastage by eliminating or reducing physical samples while increasing sell-through, according to a press release by LFX.

Underscoring UNIFi3D’s mission to accelerate fashion retailers’ transition to creating and selling products digitally, the company also provides 3D education services to its client base, focusing on how to ensure the successful adoption of 3D. Workshops focus on helping brands avoid the common pitfalls for transitioning to DPCC, as well as learning the different ways 3D products can be used to identify market trends, gain greater confidence in buy-orders, and how to better coordinate between sourcing, merchandising, design, and e-commerce teams, LFX said.

“The UNIFi3D team has been providing industry-leading digital product creation and commerce services for 100+ apparel brands during the last three years as part of Li & Fung. As an LFX company, UNIFi3D has the most experienced 3D team providing direct services to accelerate apparel brands’ transition to creating and selling products digitally at scale,” Ed Lam, CEO of LFX said in a statement.

“While 3D is the first step to digital transformation, it requires a technology savvy workforce. Apparel brands, however, are built by creative, artistic people with vision, not technologists. Brands who partner with UNIFi3D benefit from our product development expertise and manufacturing know-how, while their designers continue to provide the creative vision. Getting started with digital product creation does not have to be all or nothing,” Idy Lee, head of services at UNIFi3D said.

Fibre2Fashion News Desk (GK)

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