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I'M1 joins hands with André Phillipe
30
Jul '17
Courtesy: André Phillipe
Courtesy: André Phillipe
I'M1, the millennial brand for men and women, has joined hands with Dallas-based bespoke, menswear design and manufacturing house, André Phillipe. The announcement was made by Phillipe and Jason Smith, chief executive officer and co-founders of the firm, respectively, and Tommy Meharey, co-founder of I'M1 with global lifestyle designer, Kathy Ireland.

"The vision of André Phillipe, has always been to eventually add high quality, fashion-forward offerings of ready-to-wear products to our portfolio," says Phillipe. "Along with our co-founder Jason Smith, we are partnering with Kathy, Tommy and the talented teams of I'M1 and Level Brands, allowing us to bring those products to life, as well as to capitalise on and utilise the distribution power, relationships and marketing prowess they bring to the table. With this partnership, we can impact more lives and inspire more people and to us, that's what matters. Dallas is the home of luxury retailer Neiman Marcus, which carries the stunning line of Ms. Ireland's Nourison-produced floor art, Kathleen Marie New York. Ms Ireland is a fashion icon - from the covers of Vogue, Cosmopolitan and SI Swimsuit issues, to multiple Forbes covers. These are among the multitude of reasons we recognise I'M1, Level Brands and kathy ireland as leaders in fashion and in contemporary luxury goods."

Ms Ireland, chair, CEO and chief designer of kathy ireland Worldwide (kiWW) and also chief creative officer for Level Brands, of which I'M1 is a subsidiary, added "We are very impressed that André Phillipe has so artfully recognised, adapted and led in both the bespoke and now, ready-to-wear manners in which the young men of today are identifying their own styles. André's designs are classic and timeless, with an added edge which appeals to Millennials who are on their way to establishing their careers. We are simply delighted to partner with André and Jason, on this great venture."

Tommy Meharey - marine, millennial, father and co-founder of I'M1 with Kathy Ireland adds, "When André and Jason designed and built suits for me, there was no question. Cutting edge styling. Sexy. Crisp. Fashion for guys at any age, who take care of ourselves and have a young attitude. Launching into the custom and ready-to-wear menswear arenas with André Phillipe, is a blast. These suits are for ballers. The trend-setting, award-winning reputation André's designs have earned makes André Phillipe the perfect partner for us to launch into the menswear space with. We look forward to collaborating with André in designing and establishing individualistic fashion looks for our clientele of young men on the fast track to success," he adds.

I'M1 Suits by André Phillipe are available this fall, and include custom suiting, trousers, jackets, and other luxury menswear items. (SV)

Fibre2Fashion News Desk – India


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