Iconix extends Umbro's licensing agreement with Grupo Dass

17 Oct '19
1 min read
Pic: Iconix brand
Pic: Iconix brand

Iconix, a premier brand management company, has announced that a ten-year extension of Umbro’s licensing agreement with long-time partner, Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture, and distribute Umbro performance and lifestyle apparel, footwear, and equipment in Brazil, Argentina, and Paraguay through 2035.

Grupo Dass, a leader in manufacturing and marketing sports brands in Latin America, and Umbro, the iconic British football brand owned by Iconix, first began their partnership twenty years ago in 1999, according to Iconix.

Umbro operates in more than 100 countries around the world. Additionally, the brand sponsors more than 120 clubs and 200 players worldwide. Sponsored clubs include Santos FC, Gremio, Cruzeiro Esporte Clube, Associacao Chapecoense, Avai FC, Sport Club do Recife and Club Athletico Paranaense in Brazil, as well as Newell’s Old Boys in Argentina. The ‘Double Diamond’ has been sported on and off the field by some of the world’s greatest players and teams. Today, Umbro combines its heritage with modern soccer culture to create authentic apparel, footwear, and equipment that blend performance and style.

Fibre2Fashion News Desk (GK)

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