Home / Knowledge / News / Fashion / IIFW Season 2 to be mosaic of fashion and intimacy
IIFW Season 2 to be mosaic of fashion and intimacy
19
Apr '18
Courtesy: IIFW; Models at IIFW Season 1
Courtesy: IIFW; Models at IIFW Season 1
The 2nd season of India Intimate Fashion Week (IIFW) on April 22 in Mumbai will be a mosaic of fashion and intimacy. IIFW will provide a platform for emerging and conventional brands spanning categories of lingerie, loungewear, sleepwear, lingerie accessories and men’s innerwear. In addition, this year IIFW has a special show dedicated to plus-size lingerie.

Dr Mona Varonica Campbell, India’s first plus-size transgender model will walk the ramp as the showtopper for Melons India show. In addition to this, Bollywood actor Thakur Anoop Singh will walk the ramp as the showstopper for designer Rashmi Solanki.

Apropos to the gaiety that comes with the anticipation of hot days ahead, the collection by Mona Shroff and other lifestyle veteran fashionistas will add a quotient of the sprinkling of summer prints and vibrant colours of Lingerie to the collection.

"An unlikely new thought is coursing through the stereotypically superficial fashion industry. Through IIFW we mean to celebrate the senses and intimate positivity that translates to a carefully curated selection of lingerie. This year IIFW will also focus on the segment of inviting veteran industry experts in the jury to honour the proponents in the field of intimate, beach and bridal lingerie business," Niraj Jawanjal, founder and ideator, IIFW, said.

"We had a very successful first edition and are excited to be back with the second edition of the fashion week that is sure to be larger, grandiose and entertaining. Our endeavour is to continue to grow the Intimate wear and Lingerie fashion industry in the country. Still, in its nascent stage, the industry is poised for significant growth and IIFW being a pioneer in the category is set to lead the transformational journey. This year has also seen the fashion week go global with patronage by international brands and is set to provide high engagement and ideas exchange opportunity for all stakeholders - brands, customers, designers etc," said Amit Pandey, media head and associate partner, IIFW.

"Our social media campaign ‘Boo the Taboo’, 'The Right Cup’, celebrating ‘India Inner Confidence Day’ on August 27 on the International Lingerie Day was a huge success. We continue to stay focused on booing the taboo, building scale and driving conversations around the dynamic intimate wear category in India. This year gear up to explore a glistening starry night dazzle as you sashay down the red carpet," Pandey concluded. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search