India plans to create a ‘super premium’ segment for hand-woven khadi to raise sale of products made from the fabric by targeting luxury customers, according to AK Panda, secretary in the ministry of micro, small and medium enterprises (MSME). The ministry also plans to rope in top designers for the initiative with help from the textiles ministry, he said.
The ministry will initially prepare a list of the actual super premium khadi products already being manufactured in across the country which are not so popular, according to a news agency report.India plans to create a 'super premium' segment for hand-woven khadi to raise sale of products made from the fabric by targeting luxury customers, according to AK Panda, secretary in the ministry of micro, small and medium enterprises (MSME). The ministry also plans to rope in top designers for the initiative with help from the textiles ministry, he said.#
The super premium products will be sold in lounges in select khadi outlets and a proposal to tie up with top global luxury brands to enhance the reach of these products was also discussed in the board meeting of the Khadi and Village Industries Commission (KVIC) on April 6. (DS)
Fibre2Fashion News Desk – India
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