Home / Knowledge / News / Fashion / India's first intimate fashion week in Mumbai this Jan
India's first intimate fashion week in Mumbai this Jan
07
Nov '16
Courtesy: IIFW
Courtesy: IIFW
India Intimate Fashion Week (IIFW), the country’s first ever fashion week dedicated to lingerie and intimate wear, will be held on January 14 – 15, 2017 in Mumbai. It is conceptualised to provide a big platform to the intimate apparel industry. The event will showcase lingerie, bridal lingerie, loungewear, sleepwear, legwear and more for both men and women.

The first edition of IIFW is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. It will bring together emerging and established Indian and international lingerie brands, lingerie designers, lingerie e-commerce, lingerie stylists and experts, next-generation lingerie talents, intimate wear bloggers, sponsors, manufacturers and distributors and numerous unique visitors from diverse fields.

“Intimate wear, such a big sector, rather world’s largest sector, deeply rooted in every person’s life across the globe is still unexplored in India. However, India is now opening up to all kinds of evolutions, revolutions, entrepreneurships and experiments on fashion. Despite this, we were unable to find any worthwhile fashion platform that promotes, showcases intimate wear and its related talent,” said Niraj Jawanjal, director and founder, IIFW.

“Surprisingly, percentage of Indian students considering it as a career option is also very low in India. It is from this need gap and to ensure India’s representation in a world reckoned category with significant growth potential that IIFW was born,” he added.

Wedding (bridal) lingerie and wedding couture is taking a big leap due to its massive acceptability in India. This segment will also be included along with premium evening/nightlife couture on this glamorous ramp to make it even more alluring and relevant.

“In India, intimate wear and lingerie fashion is still in its nascent stage with communication being limited and constrained. With IIFW, we intend to plug this need gap and drive engagement, high decibel idea exchange and conversation amongst all potential stakeholders - brands, customers, designers etc.,” said Amit Pandey, media head and associate partner, IIFW.

Speaking about the social media strategy for the premium venture Pandey further added, “Our social media campaigns are focused at breaking the mindset barrier and facilitating open conversations around the category. This is a category that is poised for significant growth and we are confident of great participation from the industry this year. We hope to able to take this towards international scale and standards over the next three years.”

IIFW is intended to emerge as a platform that represents both emerging and established brands from around the country and gradually across the world. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search