Home / Knowledge / News / Fashion / Indian fashion brands eye e-com, but buyer sentiment low

Indian fashion brands eye e-com, but buyer sentiment low

Mar '20
Pic: Shutterstock
Pic: Shutterstock
As the lockdown continues across the country with very low buyer sentiment for garments, Indian fashion brands are focusing on e-commerce. Fashion shows have been cancelled and supply chain management has been severely affected. Many start-ups are hoping the government comes out with some relief measures to compensate for their business losses.

Sarah & Sandeep’s focus has shifted towards its e-commerce platform and its international clients with whom it consults over Skype, according to co-founder and director Sandeep Gonsalves, who said the internal rules are changing daily depending on the change in scenario.

A few trunk shows and client engagement events across India had to be postponed due to the COVID-19 pandemic. The company has also extended delivery periods for earlier orders. It expects to break even at least for the coming month as it has cut all unnecessary costs, Gonsalves told Fibre2Fashion.

With all their stores closed at the moment, online orders of FabAlley and Indya have slipped by 25 per cent, said co-founders Tanvi Malik and Shivani Poddar. The buyer sentiment has been fairly low for fashion retailers, they said. With a ban on social gatherings, occasion wear brand Indya has witnessed a dip in orders. Moreover, given the uncertainty of the crisis, people are not spending on apparel, they said.

Manoj Gyanchandani, managing director, Red Chief, Leayan Global Pvt. Ltd., said supply chain management across various functions has been adversely impacted, hampering overall business execution. Every business in such a situation will face a hit and that is something unavoidable, according to Vedika M founder Vedika Merh, who hoped the government provides some support to help manage the possible losses for businesses.

Meanwhile, N Vivekanandan, president of South India Imported Machine Knitters Association, said its member units are not in a position to repay bank loans as a result of which banks may classify the units as non-performing assets.

There is no clarity on when all the export and domestic supply chains will come back to normal and when will the finance ministry implement remedies, he said. He thinks exports would return to normalcy in June or July.

Fibre2Fashion News Desk (DS)

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 7th Apr 2020

Holding cost will affect apparel manufacturers

That brands may eventually not scrap orders is not necessarily good...

Pic: reddees / Shutterstock.com

Apparel/Garments | On 7th Apr 2020

Commendable decision by international garment buyers

At a time when the world is passing through an unprecedented crisis...

Pic: Shutterstock

Apparel/Garments | On 7th Apr 2020

Over 40 apparel factories in Bangladesh resume production

More than 40 readymade garment (RMG) factories in Bangladesh's Savar, ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search