Home / Knowledge / News / Fashion / Indiaspopup.com launches fashion e-commerce site
Indiaspopup.com launches fashion e-commerce site
02
Jul '16
Courtesy: indiaspopup.com
Courtesy: indiaspopup.com
There's a new kid on the block in India's fashion market.

Indiaspopup.com, a blog and e-commerce hub for international designer fashion, announced the company's official beta website launch on Friday. The launch has long been in store for the premium e-commerce retailer, whose aim is to bridge the gap between global luxury fashion and style-oriented Indian shoppers.

Indiaspopup.com, the brainchild of Archana Yenna and Swetha Reddy, will serve as India's premier online destination for luxury designer fashion. It provides not just the flavors of regional fashion but brings together the most forward-thinking couture designers and boutiques from around the world. The beta site is by invitation only and will feature apparel and jewelry by big designers including Rachel Zoe, Falguni & Shane Peacock, AlpanaNeeraj, Ashima Leena, Aurus Jewels, Gauri & Nainika and others, with particular care taken to select only the most stylish pieces.

The site also introduces a new shopping concept to the Indian market as a members-only shopping platform. It features exclusive perks and privileges and a dedicated personal shopper to share fashion know-how with its members, the company said in a press release.

Indiaspopup.com has a global focus stemming from its roots in both the US and India, and will demonstrate special interest in Indian designers by showcasing their work on an international level. By the years 2017, the e-commerce retailer will also be introducing several other international brands from fashion capitals such as London, Paris, Milan, Tokyo and New York to the Indian market.

Asked about her goals for the online store, Co-Founder Archana Yenna said: "Ultimately, we want to improve online shopping for people not just in India, but all over the world. We want to spread excitement about 'Modern Indian Fashion' - and inspire our customers to the point that they frequent our website on a daily basis, just to see what's new and what's unfolding in the fashion world. One of our largest interests is to offer and generate feelings of loyalty with our customers. That's what truly makes the shopping experience great." (SH)

Fibre2Fashion News Desk – India


Must ReadView All

'Knitting machines can be used for various applications'

Textiles | On 21st Aug 2018

'Knitting machines can be used for various applications'

Flat knitting machines have the potential of being used for a number...

Revise trade laws, tariffs: US envoy to India

Textiles | On 21st Aug 2018

Revise trade laws, tariffs: US envoy to India

Urging India to rethink trade barriers, tariffs and regulations, US...

Indian team finds way to cut water use in textile industry

Textiles | On 21st Aug 2018

Indian team finds way to cut water use in textile industry

Researchers at the department of chemistry in Calicut University in...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search