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Isko launches Denim Sound Textures in Milan Design Week

Apr '19
Isko has launched the Denim Sound Textures event during the ongoing Milan Design Week from April 9-14, 2019, in Italy. It is the first multi-sensorial event about denim held in collaboration with a unique selection of premium fashion brands. The interactive experience will introduce guests to the surprising multi-sensoriality of the much-loved fabric.

Isko confirms denim as an inspirational material to see, touch and even to listen to. In fact, the sounds emitted by the different kinds of denim can stimulate different senses. The project culminates in ten creative interpretations, all different to each other, by some very exclusive brand partners that have relied on Isko fabrics for their collections like Hugo, Madewell, Replay, Dovetail Workwear, François Girbaud, Taylor Stitch, 7 For All Mankind, Blue de Gênes, Tiziano Guardini, and O’Neill, Isko said in a press release.

The one-of-a-kind project is the result of Isko’s focus on pushing the unlimited possibilities of denim: an ongoing technical, aesthetic and functional research process which highlights the core values of the company – competence, creativity, social, and environmental responsibility – as its leading force.

The exhibition is taking place at the renowned Salone dei Tessuti, Via San Gregorio 29, Milan, where the public is invited to explore the Isko gallery. The space is enveloping, the walls and ceilings are fully covered in denim of different shades and textures, and it is developed on a 200 square metres long path. The core of the project is a series of advanced denim technologies that Isko designed and developed over the years, adhering to a rigorous responsible innovation approach. These concepts are part of the company’s innovation assets that count over 20 patents, more than 100 trademarks and 100+ patents pending worldwide.

DWA Design Studio created interactive sculptures that tell the story of every presented technology: the sculpture gives shape to the fabric in a sequence of installations that showcase both abstract and organic designs.

Sound designer and composer Chiara Luzzana curated the sound research around these technologies, using methods and techniques that recall their characteristics. A violin bow, a pick, a stethoscope microphone: objects that touch, brush and manipulate fabrics to capture their specific sound vibrations. When directly touched, sculptures emit a specific acoustic pattern. Depending on the technology, the sound can be rough, fluid, round, soft, warm or enveloping. Alongside with the installations, Isko’s brand partners express their identity telling their interpretation of the different technologies. (GK)

Fibre2Fashion News Desk – India

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May 2019

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