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Italian fashion brand Moncler surpasses pre-pandemic figures

08 Nov '21
2 min read
Pic: Moncler
Pic: Moncler

Moncler, an Italian apparel and lifestyle luxury company, has reported a 54 per cent revenues hike to €1,177.2 million in the third quarter (Q3) of FY21 ended on September 30, 2021, compared to the revenues of €765.1 million in the same period of previous fiscal. The company’s sales surpassed the pre-pandemic levels with revenue up 20 per cent over 2019.
 
“This has been an important quarter thanks to the results achieved, but is also fundamental as we prepare for the final months of the year, which are always crucial. This has been a quarter full of projects and we achieved many of the goals we set ourselves,” Remo Ruffini, Moncler’s chairman and chief executive officer, said in a press release.
 
By brand, sales from Moncler brand surged 33 per cent to €1,020.8 million driven by growth of direct-to-consumer (DTC) channel particular in China, Korea, US and EMEA. While sales from Stone Island brand grew 27 per cent to €156.4 million.
 
During the nine-month period, sales from Asia improved to €467.9 million (Q3 FY20: €326.0 million) with strong performance in China and Korea. Furthermore, the strong local demand and online channel pushed the sales from EMEA which improved to €379.0 million (€325.5 million). Americas recorded a 14 per cent jump in sales to €173.9 million (€113.6 million), driven by DTC channel.
 
“We unveiled Moncler Genius 2021 with both a digital and physical show. This was an innovative format that saw 5 cities connected, 11 designers and creative concepts presented and more than 30 linked digital platforms,” Ruffini added.
 
“We also completed the internalisation of Moncler’s worldwide e-commerce business, we opened important flagship stores in the world, and with Stone Island we launched a collaboration with New Balance,” Ruffini concluded. “We are preparing for the coming months best way possible, with the clear objective of continuing to strengthen our group’s presence in the new luxury segment.” 

Fibre2Fashion News Desk (JL)

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