The highlights of ITV Denim's new collection include ITV Workin' Hero, dedicated to traditional denim and inspired by the world of work. It has been produced from vintage fabrics and materials, completed with the extraordinary carbon grey shade and scratched effects, resulting in denim with a saturated and determined colour. It is a continuation of the metaphorical journey by ITV Denim through the working-class universe, in order to shape a line with a genuine and authentic colour, without using indigo.
ITV Workin' Hero makes use of a wide range of sulphur-based dyes to replace the traditional denim colouring pigment, precisely with a view to giving garments a real and concrete allure. Another novelty in this line are the colourings inspired by fabrics used by metalworkers in the 1960s and 70s: the collective imagery of twentieth-century factories results in jeans with intense and vibrant hues, including shaded and vintage effects.
ITV Denim's new ITV Avro 1900s line rediscovers the origin of the Bomber jacket, transferring it to the denim world with character and personality. This line is directly inspired by the first Bomber jacket models used by the Royal Flying Corps, the British air force fighting during World War One; they were designed to counteract the effect of wind on pilots, with the airplanes being open and thus exposed to weather conditions.
Enhanced with very specific used-look effects and washing processes designed to highlight its nuanced and opaque colours, ITV Avro 1900s produces new types of denim Bomber jackets, made of history, passion and innovation.
Exploring tradition and developing collections with a strong character is a feature of the ITV LuxuryBlends line, and more specifically of the 'Gala Denim' project, which presents fantastic evening dresses, tuxedos and absolute novelties in the area of luxury fashion. For the new season, denim garments and traditional jackets are restyled with slender and less formal contours, with a jaunty and lively appearance, without neglecting the great elegance of this line, embellished by special combination using silver and other valuable materials, which intertwine with the fabric in harmonious shapes, resulting in shining effects.
The two-day ITV Denim event at Kingpins Show ended with the special project 'Where arts meet Denim – Live Art Performance by Sven Signe den Hartogh x ITV Denim and Blue Concept', as part of the Blueprint Festival schedule during the Amsterdam Denim Days.
"We intend to explore territories and frontiers that are ever changing, in search of new denim pathways. The rediscovery of the true origins of some garments, as of processes, colours and effects which characterised an era, are a continuous source of inspiration for us, to restyle functionalities and performances and to shape our vision of denim in the future," said Paolo Gnutti, R&D head at ITV Denim. (KD)
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