Japanese firm ASICS launches first-of-its-kind NFT footwear collection

15 Jul '21
2 min read

ASICS, a Japanese sports apparel and footwear producer, has released Sunrise Red NFT (Non-Fungible Tokens) Collection, a first-of-its-kind footwear that will be available via digital auction starting on July 15, 2021. The launch of the ASICS Sunrise Red NFT Collection signals the start of a landmark new venture for ASICS as it moves into the world of NFTs.
“The 189-piece ASICS Sunrise Red NFT Collection consists nine different ASICS digital footwear products – including the Gel-Lyte III, Gel-Quantum 360, Metaracer models and even a pair of ASICS flip-flops and sandals. Auction proceeds will be reinvested back into the digital arts community through ASICS' new Digital Goods Artist-In-Residence Programme, which will see the brand collaborate with both established and emerging digital artists to design the next wave of NFTs,” the brand said in a press release.
The nine shoes will be featured in a limited edition release made up of 20 NFTs per shoe, and a gold edition release featuring each shoe in a metallic gold colourway with just one NFT per shoe, ASICS added.
In providing these artists with a platform to showcase their talent on a global stage, ASICS will invite them to draw on their own sense of creativity and artistry to create digital products that bring to life ASICS’ 'Sound Mind, Sound Body' philosophy in the digital space.
“At ASICS we strive to be at the forefront of innovation in the sporting goods sector. So, while we are excited to drop the world's first digital shoe release from a major sporting goods company, this is only the beginning. In coming together with some of the most creative and forward-thinking digital artists in the world through our new Artist-in-Residence programme, our long-term vision is to push the boundaries of digital goods to inspire physical activity,” Joe Pace, head of business development, ASICS running apps, said in a press release.
All ASICS Sunrise Red NFT Collection owners will receive digital 3D models and textures of their NFT shoes to use in animation projects and other applications, including the Metaverse. All owners of the gold edition shoes and the number 1 of 20 from the limited edition release will also be gifted a future NFT from designers selected for the Artist-in-Residence programme.

Fibre2Fashion News Desk (JL)

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