Home / Knowledge / News / Fashion / Jerry Leigh makes Roback EVP of Sales, Juniors

Jerry Leigh makes Roback EVP of Sales, Juniors

Mar '19
Pic: Jerry Leigh
Pic: Jerry Leigh
Jerry Leigh, leading clothing manufacturer and brand management company, has made Michelle Roback the executive vice president of Sales, Juniors and David Lerner. Roback will oversee new brand and business development while continuing to build collaborative partnerships with retailers and brands that optimise for today's complex retail environment.

Over the past two decades, Roback has been instrumental at Jerry Leigh in building multi-million-dollar apparel programmes for licensors, including Disney and Warner Bros, across key accounts such as Target, Kohl's, Hot Topic, and Forever 21. Roback will be responsible for international growth and expanding into new licensed categories such as footwear, accessories, and fragrance.

"Michelle is a born leader and visionary and has been instrumental in evolving our philosophy to meet the challenges of today's retail landscape. Her unstoppable drive and creativity make her the ideal person to drive the convergence of our Studio and Collections businesses, while continuing to shape Jerry Leigh's legacy," remarks Andrew Leigh, president of Jerry Leigh.

In 2015, Roback began leading the David Lerner brand, streamlined the sales force and transformed what was once a contemporary leggings brand into a high-end full sportswear collection. Her strong sense of style paired with an active and demanding schedule led to her deep connection with the brand.

Under Roback's leadership, David Lerner now has distribution at top accounts including Nordstrom, Neiman Marcus, Shopbop, and Revolve as well as placement at the top showrooms in the country. She continues to pay close attention to protect the 1,000+ specialty stores across the country that support David Lerner while simultaneously focusing on brand growth and expanding distribution.

Roback's philosophy has creatively integrated the traditional studio/licensed business with David Lerner, creating a strong point of differentiation from other contemporary lines. She architected successful collaborations including Mickey & Minnie Mouse, Wonder Woman, and Star Wars launching this summer.

"We are very fortunate to leverage Michelle's instinct and talent to evolve our contemporary brand by incorporating our long-term partners like Disney and Warner Brothers. Given the accelerating success of David Lerner, we plan to make the additional financial investments necessary for it to seize that momentum and reach its full potential," says Andrew Leigh.

"It's a pleasure to work with Michelle to identify whitespace opportunities and bring them to fruition. Her unparalleled instincts and innate creativity are always ahead of the industry," says Paige Thomas, EVP/GMM of Nordstrom, who has worked with Roback extensively.

Roback possesses the unique ability to seize opportunities to play in non-traditional retail categories and alternative distribution. Alli Webb, founder of Drybar, comments, "When Michelle approached me with her vision for a Drybar apparel line, I instantly knew that she was a part of my tribe of female entrepreneurs who possess that secret power to transform ideas into reality."

With a commitment to nurturing the best employees and mentoring other women into more senior roles at Jerry Leigh, Roback credits her success to her talented and passionate design and sales teams that continuously bring stories to life at retail. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2020

India widens scope of credit guarantee scheme for MSMEs

India last week widened the scope of the ₹3-lakh crore credit...

Pic: IndianOil

Textiles | On 4th Aug 2020

IndianOil to set up ₹13,805 cr PX-PTA complex at Paradip

The board of Indian Oil Corporation Ltd (commonly known as IndianOil) ...

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2020

EVFTA fabric origin rule a challenge for Vietnamese firms

Despite the European Union (EU)-Vietnam Free Trade Agreement (EVFTA), ...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search