India : Jourdan Dunn designs children's line for M&S

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Jourdan Dunn designs children's line for M&S

15
Feb '16

Supermodel Jourdan Dunn has partnered Marks and Spencer (M&S) to launch her first childrenswear collection, which will be released in India in April 2016.

The collection named Lil' LonDunn by Jourdan Dunn, celebrates Jourdan's love of her hometown London, and has been designed by the model with her six year old son Riley as the inspiration.

“Lil' LonDunn by Jourdan Dunn is the second in the 'M&S &*' series, a sequence of exclusive collections in collaboration with some of the most exciting designers, brands and fashion icons,” an M&S press release said.

“The licensed range is aimed at both boys and girls from age five up until 16, and is an urban, upbeat collection made up of 22 pieces,” it added.

Jourdan has been closely involved in the direction of the project from the very beginning, working on all aspects from fabric and fit through to photography and creative campaign style.

M&S further added that her six year old son Riley features amongst the children in the first campaign shoot which will launch in April.

Jourdan Dunn said, “I have been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid.”

“My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley,” she too added.

“It's been an absolute pleasure to work on this project with such a big British retailer, and I can't wait to see the clothes on Riley and all his friends,” Dunn informed.

Stephanie Chen, trading director for Kidswear and Home at Marks & Spencer also added, “We are thrilled to be working with Jourdan, as she has been really passionate about the project every step of the way.”

“Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look and feel of the clothing and campaign,” Chen stated.

According to M&S, Lil' LonDunn by Jourdan Dunn will be exclusively available in select M&S stores in India from April 2016. (AR)

Fibre2Fashion News Desk – India

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