Who: Kooding is a premier online shopping website for the latest street fashion for women and men. Customers can shop for the latest in Korean and American fashion, including apparel, accessories, shoes, stationery, and more.

USP: Genetic Los Angeles is a new brand launched by Kooding and is targeted to the American consumer. The brand is currently centered on providing comfortable, yet fashionable apparel with the goal of helping women to find the perfect fit.

Collection: Genetic Los Angeles’ assortment includes pants, tops, denim jeans and jackets in a variety of colors and styles. The brand also offers a variety of short sleeve knit tees in colors ranging from black to grey, light grey, cream, and white. The denim offerings are available in both traditional fits and the latest styles.

Price Points: Rs 2,519 onwards (for tees), Rs 8,979 onwards (for denim jeans)

Available: Online on kooding.com

Fibre2Fashion News Desk – India