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Les Petits launches new store in Hyderabad, India

21 Mar '23
2 min read
Former national president of FICCI Ladies Organization Pinky Reddy and Swati Saraf, president, Les Petits. Pic: Les Petits
Former national president of FICCI Ladies Organization Pinky Reddy and Swati Saraf, president, Les Petits. Pic: Les Petits

Luxury kidswear brand Les Petits has strengthened its foothold in the South India market with the launch of its store in Banjara Hills, Hyderabad. The store was launched on March 17, 2023 and marks the brand’s presence for the very first time in Hyderabad and at the same time raises the total number of stores in India to four.

With the opening of the new store, Les Petits is set to offer an exquisite range of kids’ products from leading international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and Nuna, to name a few, Les Petits said in a press release.

The store has been launched with the purpose of making luxury fashion shopping convenient for parents and their children. It is set to create a differentiated shopping experience by offering a wide assortment of luxury kids’ products from world-class brands under a single roof. The customers will be able to get a first-hand experience of international brands at the store. Getting a lot of traction from the southern market, the brand decided to come up with a new store in Hyderabad to cater to the emerging high-end fashion demand in the city.

“It is very overwhelming for me to see the brand grow by leaps and bounds. Already having a presence in Delhi and Mumbai, the launch of the fourth store marks the achievement of yet another milestone. In recent years, after Delhi and Mumbai, Hyderabad has risen to recognition as a burgeoning fashion destination. The city has developed a sense of fashion and the customers are readily experimenting with new styles which have eventually permeated into kidswear as well. Likewise, the underlying potential of the city in giving impetus to the premium kidswear segment bodes well for the brand’s proposition of providing end-to-end luxury fashion products for kids,” said Swati Saraf, president, Les Petits.

The store was inaugurated by author Anju Poddar and Pinky Reddy, art curator and former national president of FICCI Ladies Organization.

Fibre2Fashion News Desk (NB)

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