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Levi's launches online customisation tool Future Finish

30
Jul '19
Pic: Levis
Pic: Levis
Levi Strauss & Co recently launched Future Finish, a new online customisation experience available in the US only that provides next-level customisation. It uses a proprietary laser-powered technology developed through its Project F.L.X. to digitise the design and development of denim finishing, enabling it to take its online customisation experience to a new level.

Consumers can choose an iconic Levi’s® fit – 501® Original and 502™ Taper for men; 501® Short and 721 Skinny for women – in a lighter or darker denim wash, select from three different tints (midnight, black or rose), six patterns (natural worn, bandana, logo, camo or leopard), and add wear (rips or distressing), according to a company press release.

Customers can also swap their leather back patch with six different colour options: blue, yellow, orange, pink, green or traditional leather. The tool offers over 3,400 possible permutations.

Once an order is completed, it is sent to the company’s Sky Harbor facility in Nevada, where the jeans are finished using far fewer chemicals than traditional finishing methods use, and 100 per cent recycled water, before getting shipped out the door in specially marked packaging. (DS)

Fibre2Fashion News Desk – India


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