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Lewis Hamilton is brand ambassador of Tommy Hilfiger
16
Mar '18
Lewis Hamilton is brand ambassador of Tommy Hilfiger
What: Lewis Hamilton, British Formula One racing driver has been signed on as Tommy Hilfiger men's as the new global brand ambassador starting Spring 2018.
 
Why: The partnership reflects Tommy Hilfiger's strategic commitment to build on its strong menswear heritage and further drive the global growth of its men's business, bringing the next generation of fans to the brand.
 
The collection: The range includes Tommy Hilfiger men's, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, underwear and swimwear, starting Spring 2018. The Spring 2018 Timmy Hilfiger men's offering celebrates Tommy Hilfiger's love of motor sports, where speed and immediacy fuse with a touch of vintage nostalgia. The collection gives nod to the Formula One racing pit crew, with heritage workwear and a focus on denim. Street styles are born from the iconic shapes, bold colours and streamlined graphics of speed racers. The clothing is reinvented for a collection by looking at the traditional American automobile culture, that fulfills the needs of today's fast-paced lifestyle.   
 
Bytes: "I have always admired Lewis' incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys," said Tommy Hilfiger. "He has built his incredible career as a racing driver with passion, dedication and extremely hard work - values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport."
 
"I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger. Tommy's designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking Tommy Now experiential events are one-of-a-kind, and I'm very excited to partner with such visionary brand," said Lewis Hamilton. 
 
About Tommy Hilfiger: Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups with a brand portfolio that includes Tommy Hilfiger and Tommy Jeans.  Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Tommy Jeans product line consists of jeanswear and footwear for men and women, accessories, and fragrance. 

Fibre2Fashion News Desk – India


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