;
Home / Knowledge / News / Fashion / Lewis Hamilton is brand ambassador of Tommy Hilfiger
Lewis Hamilton is brand ambassador of Tommy Hilfiger
16
Mar '18
Lewis Hamilton is brand ambassador of Tommy Hilfiger
What: Lewis Hamilton, British Formula One racing driver has been signed on as Tommy Hilfiger men's as the new global brand ambassador starting Spring 2018.
 
Why: The partnership reflects Tommy Hilfiger's strategic commitment to build on its strong menswear heritage and further drive the global growth of its men's business, bringing the next generation of fans to the brand.
 
The collection: The range includes Tommy Hilfiger men's, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, underwear and swimwear, starting Spring 2018. The Spring 2018 Timmy Hilfiger men's offering celebrates Tommy Hilfiger's love of motor sports, where speed and immediacy fuse with a touch of vintage nostalgia. The collection gives nod to the Formula One racing pit crew, with heritage workwear and a focus on denim. Street styles are born from the iconic shapes, bold colours and streamlined graphics of speed racers. The clothing is reinvented for a collection by looking at the traditional American automobile culture, that fulfills the needs of today's fast-paced lifestyle.   
 
Bytes: "I have always admired Lewis' incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys," said Tommy Hilfiger. "He has built his incredible career as a racing driver with passion, dedication and extremely hard work - values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport."
 
"I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger. Tommy's designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking Tommy Now experiential events are one-of-a-kind, and I'm very excited to partner with such visionary brand," said Lewis Hamilton. 
 
About Tommy Hilfiger: Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups with a brand portfolio that includes Tommy Hilfiger and Tommy Jeans.  Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Tommy Jeans product line consists of jeanswear and footwear for men and women, accessories, and fragrance. 

Fibre2Fashion News Desk – India


Must ReadView All

Myanmar requests EU not to revoke trade preference

Apparel/Garments | On 21st Jan 2019

Myanmar requests EU not to revoke trade preference

Myanmar Government officials and businesses have requested the...

Tanzania spends Sh7 bn to boost cotton production

Textiles | On 21st Jan 2019

Tanzania spends Sh7 bn to boost cotton production

Tanzania has injected Sh7 billion for distribution of insecticides...

ILO welcomes Bangladesh decision to revisit minimum wages

Apparel/Garments | On 21st Jan 2019

ILO welcomes Bangladesh decision to revisit minimum wages

The International Labour Organisation (ILO) country office in...

Interviews View All

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search