Home / Knowledge / News / Fashion / Lingerie major Etam opens first store in China
Lingerie major Etam opens first store in China
26
Nov '15
French lingerie brand Etam has opened its first store in China at Shanghai's Super Brand Mall, a leading Chinese newspaper has reported.

The 100-sq m store offers women an intimate shopping experience with a dose of beauty therapy and Parisian sophistication.

Designed around the concept of “so sexy, so chic,” Etam's new lingerie store has been described as an oasis of charm and elegance. Etam offers lingerie inspired by the effortless sexiness French women are known for. Since its very beginning in 1916, Etam designers and stylists have had one goal in mind: to make women feel joyful and chic, whether they're heading to work or hitting the town.

Jacques Roizen, CEO of Etam China, said the wide selection of designs Etam is offering is very much in sync with the expectation of the Chinese market.

“Chinese consumers in the past two decades have developed a real taste for new trends. We believe that lingerie is the next frontier in how women think about their appearance, and they will pay more attention to lingerie made outside China,” the newspaper quoted Roizen as saying.

Etam started in Paris in 1916 as a legwear brand. Now, it is the No.1 lingerie brand in Europe by turnover, with an average of three pieces sold every second. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

'Knitting machines can be used for various applications'

Textiles | On 21st Aug 2018

'Knitting machines can be used for various applications'

Flat knitting machines have the potential of being used for a number...

Revise trade laws, tariffs: US envoy to India

Textiles | On 21st Aug 2018

Revise trade laws, tariffs: US envoy to India

Urging India to rethink trade barriers, tariffs and regulations, US...

Indian team finds way to cut water use in textile industry

Textiles | On 21st Aug 2018

Indian team finds way to cut water use in textile industry

Researchers at the department of chemistry in Calicut University in...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search