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Liva partners with FDCI for A/W fashion week

08
Mar '19
Liva partners with FDCI for A/W fashion week
The Fashion Design Council of India has partnered with Liva from the Aditya Birla Group for the Lotus Makeup India Fashion Week (LMIFW) autumn-winter 2019. The fashion programme from March 13 in New Delhi is the 33rd edition of India Fashion Week with the LivaEco Green Heart Show, which hopes to change the way in which people consume fashion.

"Sustainability for us is a continuous journey towards the well-being of all stakeholders and conserving nature. Liva has taken this step of associating with FDCI to support responsible fashion across the value chain," said Rajeev Gopal, global chief sales and marketing pfficer, Birla Cellulose on Liva’s association with FDCI. 

"FDCI is forging ahead to take fashion on a greener path with a generation of new-age eco-warriors. We believe, sustainability and conscious consumption is the need of the hour. Thus, we are extremely proud to begin this new chapter with Liva as our associate sponsor, as we share a common ideology," said FDCI president Sunil Sethi.

"Liva, a new-age, eco-friendly, naturally created fabric, shatters the prevalent myth of if it is fashionable, it must be uncomfortable’ with its fluidity and lightness. With its soft, breezy feel of breathable comfort, it transforms not only the garment but also the person wearing it," explained Gopal. (RR)

Fibre2Fashion News Desk – India


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