Luxury brand Hermes expands presence in China

08 Jan '24

1 min read

Pic: Florence Piot - stock.adobe.com

Insights

Hermes has opened its 34th store in Wuxi, China, emphasising its commitment to Jiangsu province.
Level one features silk, fashion jewellery, and fragrances, while level two houses women's ready-to-wear, shoes, equestrian accessories, and homeware.
Hermes aims to connect with loyal and new customers, offering a blend of local inspiration and craftsmanship.

Hermes has opened a store in Wuxi, its thirty-fourth address in China. This new store showcases the diversity of the house’s sixteen métiers and asserts Hermes’ anchorage in Jiangsu province.

Located in Centre 66, at the core of Liangxi District, the store features two levels with architecture inspired by water and stone. The façade pattern is a nod to traditional Ming temple roofs.

Upon entering level one, in the muted lighting of the signature Grecques, visitors encounter the women’s silk, fashion jewellery and men’s silk, as well as fragrances. Further along the path is the men’s ready-to-wear, bathing in natural light. Level two houses the women’s ready-to-wear and shoe areas as well as the equestrian accessories and homeware collections. The floor is completed with jewellery and watches areas, which lead into a private lounge, the company said in a press release.

Strengthening its presence in a city in constant evolution, Hermes invites its loyal customers and new visitors to discover the breadth and excitement of its creations in an environment that brings together local inspirations and exceptional know-how.

Fibre2Fashion News Desk (RR)

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