Home / Knowledge / News / Fashion / Luxury fashion brands in US lag in digital sophistication
Luxury fashion brands in US lag in digital sophistication
19
Nov '17
Luxury fashion brands in US lag in digital sophistication
Thirty-eight per cent of 90 fashion brands operating in the United States do not own the majority of branded search terms online that appear against them. Twenty nine per cent of these brands’ iOS apps have not been updated in the past six months and 56 per cent have not been updated in the past year, according to the 8th annual L2 Digital IQ Index.

L2 Inc. benchmarks the digital performance of over 2,200 brands across 12 industries globally.

The fashion brands increased their Instagram followings by an average of 53 per cent in 2017, which was impressive compared to their other social media channels. Facebook and YouTube followings grew by 11 per cent and 28 per cent respectively. Twelve per cent of these brands include shoppable tags in their Instagram posts, allowing consumers to purchase products directly from the posts.

"Luxury fashion continues to lag in digital sophistication behind other sectors. As a result, luxury fashion brands have become susceptible to growing threats from disruptor brands, such as Everlane and Reformation, who have built their business models on digital competence and social media marketing,” an L2 Inc. press release quoted associate director Brian Lee as saying.

Luxury fashion brands maintaining their mobile apps should evaluate their effectiveness, the report said.

The L2 report benchmarks the digital performance of these fashion brands and examines a brand's strengths and weaknesses across the four digital dimensions of site and e-commerce, digital marketing, social and mobile.

The brands are classified as genius, gifted, average, challenged or feeble, according to an L2 press release. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Indonesian textile industry targets exports of $14 bn

Apparel/Garments | On 25th Sep 2018

Indonesian textile industry targets exports of $14 bn

With a January-July 2018 exports figure of $7.74 billion, the...

Interviews View All

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search