Michael Kors launches Spring 2019 ad campaign
Jan '19
"Bella Hadid is the quintessential modern jet-setter. She is plugged-in, adventurous and on the go 24/7," said Michael Kors.
The global campaign will debut in February, with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as on social media platforms and in traditional outdoor media placements.
Offering a fresh take on the 21st century wardrobe, the ready to wear collection reflects the lighting fast pace of life and newfound desire for an arsenal that is elevated yet totally versatile. Juxtaposing masculine and feminine, high glamour with a street edge, camo printed dresses and anoraks, chic black athleisure teamed with sneakers, utilitarian khaki cargos, sexy bodysuits and bikinis and dramatic denim on denim capture the jet setting spirit. While lashings of gold plated bracelets from the Michael Kors Mercer Link collection and the latest Michael Kors Access Smartwatch add to the IT factor, Michael Kors said in a press release.
Complementing the take-you-anywhere energy of the collection, classic totes, backpacks and shoulder bags featuring the iconic Michael Kors signature have been reimagined in cool contemporary shapes, the release added. Making her debut for Spring 2019, and destined to be the hero accessory of the season, the structured rectangle handbag features chic curved flap closure and heritage hardware including trunk-inspired pinch lock, leather-wrapped key charm, chain-link handle and detachable chain-and-leather strap to add that all important touch of glamour to the street-inspired styles. (RR)
Fibre2Fashion News Desk – India
Must ReadView All
Apparel/Garments | On 6th Dec 2019
RMG units open in Cambodia despite risk of EBA deal loss
Garment units continue to open in Cambodia despite the looming threat ...
E-commerce | On 6th Dec 2019
Europe continues to dominate global e-com ranking: UNCTAD
Europe remains by far the most prepared region for e-commerce, with...
Apparel/Garments | On 6th Dec 2019
58 RMG units set up in Bangladesh in Jan-Oct 2019
Fifty eight new garment factories have been set up in Bangladesh...
Interviews View All
Awen Delaval
Samatoa
'Natural fibres are appreciated for traditional authenticity'
Top executives
Textile & apparel bodies
The mid-term review of FTP is progressive, growth oriented
Smita Murarka
Amanté
‘There is huge demand in the Indian lingerie market for non-wired styles.’
Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...
Switzerland-based Uster Technologies AG is the leading high technology...
MAG Solvics Private Limited was established in 1991 to design and develop...
Eamonn Tighe
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Ian Russell
Pireta
UK-based Pireta has developed a unique free-form process to add durable,...
Suresh Patel
Sidwin Fabric
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Cigdem Akin
Cigdem Akin
She has carved a niche for herself as the national brand of Turkey. Her...
Aditi Somani
Aditi Somani
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Sneha Arora
Label Sneha Arora
Sneha Arora, an alumnus of National Institute of Fashion Technology,...
Leave your Comments
Recommended
