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Mojostar, Jacqueline Fernandez launch Just F fitness brand
12
Apr '18
Courtesy: Wikimedia/Jacqueline Fernandez
Courtesy: Wikimedia/Jacqueline Fernandez
Mojostar, a joint venture of Dream Theatre and Kwan Entertainment, has collaborated with Bollywood actress Jacqueline Fernandez to launch Just F, an athleisure brand for females. The fitness brand, co-owned and co-created by Mojostar and Fernandez, will be made available through the official Just F website and various other e-commerce websites in May.

The athleisure outfits under the brand cover a number of contemporary products and trends such as floral infuse active wear, sports bras, club-inspired active wear, monochromes and colour blocking among others. The products are said to have been designed to suit Indian women’s body type.

Standalone brick and mortar stores of the brand are also on the cards. The athleisure brand will grace some large format stores too in the future, said the company in a statement.

“Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities," said Abhishek Verma, CEO Mojostar.

"Launching Just F, a feminine take on fitness from my perspective is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfil their fitness requirements without breaking the bank or compromising on style," said Fernandez.

Mojostar has also collaborated with actor Tiger Shroff to launch Prowl, a high activity lifestyle brand. It will be made available in June. (KD)

Fibre2Fashion News Desk – India


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