Home / Knowledge / News / Fashion / Finish Line to launch Paiva stores in April 2006

Finish Line to launch Paiva stores in April 2006

Dec '05
Nation's leading athletic specialty retailers Finish Line Inc unveiled the name of its new upscale women's chain along with additional details about the concept.

The company selected the name "Paiva" (pronounced pie-va), referring to a sun deity, or meaning 'of the light,' because light is a source of energy and strength, as is fitness and working out. Paiva stores will be the source of fitness and fashion apparel for a woman's active lifestyle. Light and energy embody the essence of Paiva and are key elements of the store design.

"Whether this woman needs product, information, or a resource for training needs, Paiva will be a reliable destination for this consumer," says Finish Line's Chairman and Chief Executive Officer Alan Cohen. "This store is about an attitude and mindset and will encompass everything to fit this consumer's needs."

Paiva will be a unique, multi-channel, premium athletic specialty store that speaks to active, trend conscious women through its products, brands, store environment and elevated level of customer service. It will have fashion to go with function and be grounded in the athletic sports genre.

The chain will be primarily mall-based and target 25-40-year-old active women who exercise frequently and engage in multiple athletic activities such as running, fitness/dance, yoga and Pilates along with seasonal sports including tennis and swimming. With a product mix that will be approximately 70 percent softgoods and 30 percent footwear, the product offerings will be multi-branded and feature the best assortment from the top athletic brands in addition to housing a collection of private label fashion basics.

Must ReadView All

Pic:  TonelsonProductions / Shutterstock.com

Apparel/Garments | On 16th Apr 2021

CPTPP boosts Vietnam's exports, pandemic a mild dampener

Vietnam's exports to its partners in the Comprehensive and...

Pic: Smartwool

Apparel/Garments | On 16th Apr 2021

US merino wool apparel maker Smartwool to go 100% circular by 2030

Smartwool, a Denver, US-based maker of merino wool apparel for active ...

Pic: Steve Madden

Apparel/Garments | On 16th Apr 2021

US company Steve Madden acquires remaining share of European JV

Steve Madden Ltd, a leading designer and marketer of fashion-forward...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search