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LUXE by Lisa Vogel receives 'Mercedes-Benz Presents' Title
01
Jul '11
LUXE by Lisa Vogel receives the distinguished title of "Mercedes-Benz Presents" designer and is showcasing the brand -- known for smart, stylish, sexy bikinis and coordinating resort wear for modern women -- at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Sunday, July 17, 2011.

The "Mercedes-Benz Presents" program continues to recognize designers that demonstrate dedication to the use of quality materials, unique style and innovative design. LUXE by Lisa Vogel joins a prestigious list of "Mercedes-Benz Presents" designers that have been given this mark of distinction. Past Presents Designers include Herve Leger by Max Azria, Monique Lhuillier, Badgley Mischka, Trina Turk, Narciso Rodriguez, Red Carter and CHADO Ralph Rucci.

The 2012 LUXE by Lisa Vogel swimwear collection debuting at Mercedes-Benz Fashion Week Swim is themed to the trend of convertibility in design and functionality. Luxurious fabrics, gorgeous detailing and contemporary color palettes form a unique collection that can be converted to fit and flatter any woman. Inspired by Lisa's love for interior design, the chic 70's influenced collection showcases free flowing shapes, hand braided detail, multi-colored prints and feather accents—creating the perfect juxtaposition of nature and modern luxury.

In conjunction with Mercedes-Benz Fashion Week Swim, Mercedes-Benz is debuting the all-new 2012 SLK-Class which hits dealerships this July. This hard-top convertible takes the luxury roadster experience to new heights featuring cutting-edge technology like Magic Sky Control, which allows the transparent glass roof to be darkened or lightened in seconds at the touch of a button. The SLK combines sporty handling with stylish comfort that culminates into a striking car design that is suitable for all-weather driving year round.

"Lisa Vogel's passion for exotic travels and fine art transcends beautifully into designs that offer convertibility to match every mood," said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. "Her swimsuits and resort wear appeal to individuals who enjoy luxury and warm weather lifestyles, which is a natural fit with the newest Mercedes-Benz SLK-Class convertible in South Florida."

"I am honored to be recognized as the Mercedes-Benz Presents Designer for my ingenuity in fashion design," says Lisa Vogel. "I've had a strong personal connection with Mercedes-Benz since a very young age and it is an honor to be acknowledged for my dedication to quality materials and craftsmanship that translate into highly-valued designs for the modern beach sophisticate."

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 14-18, 2011. Designers presenting their Spring 2012 collections, include LUXE by Lisa Vogel, Diesel, White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swim,Norma Kamali Swimwear, Caffe Swimwear, Dolores Cortes, Mara Hoffman Swim, Aqua Di Lara, A.Che, Red Carter, Cia.Maritima, Luli Fama, Lisa Blue, diNeila Brazil, A.Z Araujo, Aguaclara, Aquarella Swimwear, Kooey Swimwear Australia, Nicolita, and Sonia Vera Swimwear in three different venues.

Mercedes-Benz USA


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