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Comrades on Russian fashion front - IMG & Fashion Week

Dec '05
The Russian fashion world is abuzz with IMG Fashion and Fashion Week entering into a three year agreement in Moscow.

The first Fashion Week for Fall, which is country's leading fashion designer event, is scheduled during March 25-30, 2006. IMG would represent the event's commercial side and offer creative consultation.

Moscow is gradually emerging as an important venue for staging fashion events, which takes place twice a year, during last week of March and October.

It has acquired fame as a "no-miss" destination in the fashion circuit of the world.

Fashion week announcement has caught the fancy and attention of international press, domestic players and well known fashion world personalities like Vivienne Westwood and Sonya Rykiel to Versace and Cavalli, leading the world of fashion.

Extremely delighted Evgeni Yaschuk, General Director of Fashion Week said this agreement with IMG which has unmatched experience of staging international fashion events and Fashion Week will provide opportunity to resource the best in the industry.

IMG will manage Fashion Week to market and look out for potentiality for licensing, promotion, and global awareness.

Dmitri Goryachkin, Vice President, IMG Global, Managing Director, IMG Russia/CIS, considers the staging of fashion week as the most happening event of Asia and designers in Russia would get an opportunity for an international exposure.

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