Home / Knowledge / News / Fashion / 'Fastrack' watches race for trendy Indian youth

'Fastrack' watches race for trendy Indian youth

26
Dec '05
Titan Fast Track
Watches have become a style statement rather than a necessity.

Titan, one of the top-most brands in India, have always explored and experimented with the markets.

One research reveals that 58 percent of the watches were bought by people less than 25 years of age and about 42 percent by people under 20.

Acknowledging this craze among youngsters for watches, Titan first launched their product, 'Fastrack', in 1998, targeting the youth.

The brand went on from a Rs14 crore market to a Rs25 crore one, within a span of two years.

The success of the product is clearly visible, especially since 2004 when a 'Fastrack' eye-gear was introduced in the market.

Amazingly, the sales of the new product in the current fiscal have surpassed those of the previous year in less than six months.

This was the result of aggressive advertising featuring the youth icon, John Abraham.

Bijou Kurien, COO, Watches, Titan Industries Ltd, said that John is the perfect example of stylishness and is very popular among youth.

He also explains that the reason for watch purchases going up among youth is that they need instant gratification of their ever-changing needs.

Commenting on the decision to introduce sunglasses, he says that his company wanted to make a strong category out of them as they are more visible and make a bigger statement.

Kurien insists that the fashionable look at an affordable price has made this brand a hit among today's youth.


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search