Buyers get down to business at Pure London

12 Aug '11

6 min read

Pure Premium upped the fashion ante for Spring/Summer 2012 with a host of established design heavyweights. Returning to Olympia's Pillar Hall, collections from Wondaland, Katyakatya Shehurina, BLAK, Jofama, Totem, TBA, Baby Ceylon and D.Efect sat alongside premium accessory brands The Branch, Sam Ubhi, Ally Capellino and House of Harlow.

'We have been really busy! The show is improving each season, it is the place to write orders, you see every key buyer at the show! We have seen everyone from My Wardrobe, Richmond Classics, Hoopers....the who's who of fashion buyers!' Commented Bridget Boakye, Director of Maverick Agency.

'We have been introduced to lots of new brands; the show is very on trend and fashion forward. I loved the premium section especially the brand Wondaland. The show is so big I think I will have to come back tomorrow.' Lawandad Wallace, Owner of Lu's Bazaar in New York.

This season saw an impressive line up of industry experts with 43 speakers including leading fashion gurus from the world of TV, online, high street and independent retailing. Guest speakers including Caryn Franklin, Eric Musgrave, Zandra Rhodes, Thea Green of Nails Inc and Selfridges Window and Concept manager Sarah McCullough; all offered top advice across 86 sessions. WGSN presented daily inspirational womenswear trends for Spring/Summer 2012 while Drapers provided essential buying advice for maximising profit.

'The show is great for picking up ideas. I love the whole experience of the show; there is so much to choose from. I love the catwalks and seminars they create a great atmosphere and our very insightful. I can't wait for February!' commented Janice Mallalied, owner of Stage One Boutique in Ashton Under Lyne.

Hilary Cookson owner of Maureen Cookson in Lancashire commented 'I would never miss Pure London; I come looking for interesting new collections and have found exactly what I am looking for. I am delighted that Spirit Young Fashion will be moving back to Olympia, with everything under one roof next season. Even though Spirit brands are not core to what I buy the whole section adds to the overall buying experience.'

Steve Newbold, Managing Director, Pure commented “It is a real credit to the exhibitors and visitors who come to Pure London that the show was positive and buoyant right up to the last day despite the problems in London this weekend with minimal effect on visitor numbers. There has been great enthusiasm and commitment for our plans for next season with Pure Spirit Young Fashion returning to Olympia. The development of a new double-decker hall and other improvements at Olympia will enable Pure to provide the additional space and facilities that exhibitors and visitors want under one roof. Pure London will continue to work with Stitch as a co-located event.”

Pure London will take place from 12 – 14th February 2012 in Olympia. Pure London's new show, Pure Close to Season, will take place from October 23 – 24th 2011. Held in Olympia the show will give buyers an opportunity to top up their current forward order collections, buy short-order for autumn 11 and source new on-trend product for Spring/Summer 2012.

Pure London

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