Grupo Cortefiel brands participate in Vogue Fashion's Night Out
09 Sep '11
2 min read
Another year, Grupo Cortefiel brands Cortefiel, Pedro del Hierro, Cortefiel, Springfield and women'secret join the VFNO, an initiative promoted by the fashion magazine that has managed to involve the most prestigious brands and followers and bring them together one evening every year.
Ignacio Sierra, Chief Corporate Officer of Grupo Cortefiel said: "This is a fantastic initiative, fashion brands have the opportunity to be creative, and organize special surprises for our loyal customers. It also allows us to communicate our brand to the public who take to the streets for the occasion" "Madrid is a cosmopolitan city that has very important commercial areas, and these actions help promote the image of Madrid as a major fashion capital," says Sierra.
Serrano 40, meeting point of one of the Cortefiel store, organized a raffle with brand items, a tasting of specialty cocktails like "cointreaupolitan" Customers could enjoy a 20% discount on any purchase.
On the next block of the chic Salamanca district of Madrid, at the Pedro del Hierro shop on Serrano 24, customers could enjoy Grey Goose cocktails to the sound of a live jazz band playing at the store.
At Serrano 29, the women'secret store, the clients could pose at a special photocall and win a chance to be on the cover of the winter catalogue. There were gifts and discounts on new collections.
The other side of the border in Portugal, women'secret and Springfield join the VFNO Lisbon on September 8. Both brands are present in the "Chiado", shopping district, an area that represents a bohemian atmosphere and alternative of Lisbon. Both firms offer original actions such as live DJ performances, cocktails, gifts and special discounts.
The Vogue Fashion's Night Out is a global initiative which is celebrated around the world. From New York, Milan, London, Paris, Berlin, Istanbul, Mexico City to Sydney. The idea was started by VOGUE in 2009 whose first initiative began in New York to celebrate fashion, boost the fashion industries economy as well as to remind everyone of the fun of shopping. This year, online consumers can participate in all the deals offered by participating retailers in the world.
Grupo Cortefiel, a leader in the fashion industry has a sales network of more than 1,600 stores and is present in 60 countries through its four brands: Cortefiel, Pedro del Hierro, Springfield and women'secret.
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