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Starfruit to host Fashion Fete for local fashion designers
04
Oct '11
Hot on the heels of Mercedes-Benz NY Fashion Week, Starfruit Cafe is holding a competition for Chicago-based fashion designers on Thursday, October 6 from 6:00 - 8 p.m. The fashion extravaganza will be held at their Lincoln Park location (2142 N. Halsted) where four finalists will showcase their collections in front of a judge's panel of local fashion experts.

EVENT INFO:
Who: Chicago Fashion Designers
What: Starfuit Cafe Fashion Design Competition
Where: Starfruit Cafe, Lincoln Park: 2142 N. Halsted, Chicago IL 60614
When: Thursday, October 6; 6:00 -8 p.m.

The four final designers, who were chosen from over 50 initial submissions, will showcase the looks that they think best embody Chicago fall fashion. Fashion fans are invited to participate by logging on to the Starfruit Facebook page , where they will find information about each contestant and have a chance to cast their vote by "liking" their favorite designer. At the end of the night, Chicago's fashion influencers (who are listed below) will collectively pick a favorite look from one designer and, combined with the Facebook votes, will announce a winner, who will be awarded $500 in cash and a $50 Starfruit Cafe gift card.

"We just returned from Mercedes Benz Fashion Week where Starfruit's parent company, Lifeway Foods, Inc., was a major sponsor," reports Julie Smolyansky, President and CEO of Lifeway Foods. "Fashion Week is the place for trendsetters - and not just in the apparel department. Being a part of such creativity inspired us to host a local fashion event to showcase Chicago's most innovative young minds."

Starfruit's Fall Fashion Judges
Kevin Aeh is the Shopping and Style Editor of Time Out Chicago magazine, covering Chicago's shopping and fashion scene, spas, fitness and home decor.

Erica Bethe Levin is the Co-Founder and Editor-in-Chief of CheekyChicago.com. Levin is currently a correspondent for NBC, a freelancer for Jetsetter.com and the Midwest Casting Consultant for Backstage.com.

Jason Burdeen is a master jeweler who spent his childhood watching his father facet gemstones and hand-fabricate earrings and brooches for clients like Chicago news personalities, to national luxury powerhouse Neiman Marcus.

Borris Powell is a renowned Chicago-based designer and boutique owner. He was the winner of the prestigious Oscars Designer Challenge in 2011 and has received numerous local and national press features; including Lucky and Elle. Born in Alabama, the passionate designer developed his dreams of a career in fashion early on in life. Inspired by the masterful shapes of Christian Dior; Powell followed his dreams and moved to Chicago to start his design career in 1997.

Jessica Zweig is the co-founder and Director of Sales and Marketing for CheekyChicago.com. Apart from her flourishing online entrepreneurial endeavors, Jessica keeps herself busy freelancing for UrbanDaddy.com, plans social events for the Hard Rock Hotel Chicago as a brand ambassador and is on-camera correspondent for NBC 5's new digital station "Chicago Non-Stop" covering food, nightlife and fashion.

Launched in 2008, Starfruit Cafe, is an arm of Lifeway Foods Inc - America's leading supplier of the cultured dairy products known as kefir and organic kefir. Made with delicious probiotic-filled Lifeway Kefir, Starfruit Cafe's frozen treats, custom parfaits and low-fat smoothies aid digestion, support immunity, promote weight loss, and help fight lactose intolerance.

Starfruit Cafe


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