Jill Alexander Designs (JAD) announced that it has been chosen as the only American design house to walk the runway in London's first fashion show created for curvy women. The November 17, 2011 Curves in Couture show is the result of more than two years of work by Angel Sinclair, founder and CEO of Models of Diversity. Sinclair's mission has been to create a high-fashion show with healthy models, UK size 14 – 18, to further promote a needed change in the industry to move away from the “Size Zero” trend often seen on fashion runways.
The inaugural Curves in Couture is backed by the British Fashion Council, organizers of London Fashion Week which is ranked alongside Paris, Milan and New York as the “Big Four” of fashion events in the world.
“Having been a model for years, I know that curvy models are still not being used in the mainstream of fashion,” said Angel Sinclair. “The public has spoken out time and time again in their frustration with unrealistic size zero models being used to showcase clothing in a population of women where 45% wear a size 16 or larger,” said Sinclair.
“Jill Alexander's work represents exactly what we want this show to communicate and that is that there are designers who have created a range of beautiful, well-made, vibrant and colorful garments for women that have curves to flatter,” said Sinclair.
Jill Alexander Designs will premiere its Spring 2012 line along with several custom creations on the runway during Curves in Couture. JAD's Spring 2012 collection features dresses and separates inspired from the textures and rich colors of Latin American culture.
“I am constantly watching trends in fashion and I continue to be inspired by textures, bold colors and the use of large, bold prints,” said Jill Alexander, head of Jill Alexander Designs. “My inspiration for Spring 2012 was Latin America and the rich, vibrant colors of the culture. I was so inspired that, for the first time, I created my own custom prints for the line.”
Jill Alexander Designs (JAD)
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