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Fashion icon Gwen Stefani designs kidswear for Target

15 Nov '11

2 min read

Target Corp. has partnered with fashion and music icon Gwen Stefani to create Harajuku Mini for Target, an exclusive collection featuring apparel and accessories for girl and boy infants and toddlers and tween girls.

“I've always been inspired by the cool children's clothing in Japan, but it was always so hard for me to find it here,” said Gwen Stefani. “That's why I am so excited to partner with Target because I'm able to create something inspired by that look but that's easy to find and affordable. Now all the moms can get their hands on it!”

The collection includes more than 80 exclusive fashion items and accessories – from plaid-print jumpers, fuzzy hoodies and tuxedo-style onesies to bow-adorned headbands, faux-leather jackets and trendy punker pants.

“Harajuku Mini is an affordable line of clothing and accessories that captures Gwen's vision as a preeminent fashion designer,” said Trish Adams, senior vice president of apparel and accessories, Target. “Her playful take on kids' fashion is sure to resonate with Target's guests, especially those searching for the perfect holiday gift.”

The second installment of the ongoing Harajuku Mini for Target collection will be available at Target starting December 25.

Minneapolis-based Target Corporation serves guests at 1,767 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week.

Target Corporation

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