Home / Knowledge / News / Fashion / Christopher Straub to debut new collection for maurices
Christopher Straub to debut new collection for maurices
16
Nov '11
All throughout his appearance on Lifetime's wildly popular Project Runway, Christopher Straub insisted his hometown was Shakopee, Minn. Not nearby Minneapolis.

No matter how far Straub goes -- and, by the way, he made it all the way to the top five in season six -- he doesn't want to forget where he came from. Perfect for maurices, a women's fashion retailer with nearly 800 stores nationwide -- many of them in towns much like the young designer's.

The exclusive Christopher Straub for maurices full line of clothing, accessories and a fragrance launches Nov. 22 on maurices's website. Starting Black Friday, Nov. 25, 80 select maurices locations will carry the full line, with the other 720 stores carrying his accessories and fragrance.

Customers can get an up-close look at Straub and his new line in a unique online fashion showcase. People can watch through maurices' Facebook page the evening of Sun., Nov. 20. An engaging interview and behind-the-scenes look at his new fashions will be followed by a runway show and then a live video chat with Christopher.

"We started working with Christopher earlier this year through our Main Street Model Search," says Brad Hartmann, maurices vice president of marketing. "The contest was all about finding girls from hometowns across America who, like Christopher, have a big-time dream," says Hartmann. "In their case, it's of being a model. Christopher understands what they're feeling and experiencing because he's been in those same uncharted waters."

Hartmann said Straub did such a great job, and connected so well with the winning models who represent maurices' core customers, the company wanted to continue the partnership. "We thought he could bring that same understanding and sensibility and, ultimately, high fashion to a line of clothing for hometown girls. And he nailed it. We can hardly wait for the launch."

Straub, who was introduced to fashion design by his mother, an illustrator for a popular Twin Cities retailer, jumped at the chance. "When the opportunity came up," he says, "I knew exactly what the line would look like; I knew exactly the signature pieces," says Straub. "Dresses are my favorite thing. And so I developed three that just look fantastic on. We did some separates, some bottoms and this great faux fur jacket."

That doesn't mean the assignment was an easy one. maurices prides itself on making fashion available to everybody. That means it not only has to be affordable, but also available in a wide range of sizes.

Straub was more than up for the challenge. "All together the collection really speaks for itself," he says. "It has good texture and patterns and colors, and there is really something for every girl." His dresses are available in sizes 1/2 through 13/14 and his separates in sizes XS through XL.

Hartmann doesn't expect the collection to be available for long. "This is a one-of-a-kind opportunity for our customers to have an exclusively designed product that can't be found anywhere else, for as little as $12." Hartmann adds, "Our stock of these products is fairly limited, and when they're gone, they're gone."


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search