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K-Swiss Stripe Shifter new way for communication

Jan '06
K- Swiss introduced Stripe Shifter shoes for youngsters for new way to communicate their message.

The Stripe Shifter has five stripes on the side.

Each is changeable in colour and height, creating unique combinations that can be used to convey a personal message.

It's a great way to express yourself, a whole new language with its own set of rules.

Perfect if you want to say the unsayable.

It all started when the American manufacturer showed the shoe to European youngsters.

Their response: why not use the stripe shifting system to express a personal message?

Since there are so many different combinations, each shoe is unique.

The youngsters identified five universal messages: I'm single, Peace, Want 2 Play?, Respect, and I'm in love.

These messages form the basis of a language that provides a unique form of self-expression for young people.

You can now make your own contribution to this language by creating a design and message at K-Swiss to bring this language to life; the unique designs will be featured in leading newspapers in the UK, Germany and Holland.

They'll also appear on a digital 'wall of fame'.

The rise of this new form of expression reflects the growing importance of the group labelled by trend watchers as Generation C, where C stands for content.

They have a strong need to communicate, using clothing, websites and weblogs to express their unique personalities and develop relationships with others.

K- Swiss

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