Home / Knowledge / News / Fashion / Rice transforms casualwear into fashionable items
Rice transforms casualwear into fashionable items
Nov '11
November 29, 2011 In an answer to the trendsetting demand for comfortable lifestyle clothing, Jaime Rice has designed a new line of women's wear and named it TUCK.

With her active wear background, Rice has transformed casual wear into fashionista pieces wearable from day to night, comfortably of course. Her passion and experience has been established to bring a youthful, sexy approach to active wear.

The apparel includes a variety of tops, dresses and bottoms; all made of cotton, jersey or ponte. The first line is filled with shades of white, black, grey and a light pink stamped as the 'TUCK pink'. The brand will premiere in specialty stores and boutiques all over NYC in Spring 2012.

The TUCK showroom celebrates its grand opening, showcasing the complete Spring 2012 line. Rice stated her feelings about her new brand, “Women on the go want to be comfortable AND stylish…I want TUCK to be the first lifestyle brand to cater to those women”.

Tanks are for sale to benefit the Somaly Mam Foundation, an organization dedicated to end human trafficking. Rice collaborated with them to created fashion tanks, currently being sold for $25 with part of the proceeds going to the foundation.

Rice said, “I'm really excited to take my creativity and design such a fashionable top that will actually benefit the Somaly Mam Foundation. It will bring awareness to the fashion industry and aid in the fight against human trafficking.”

TUCK Brand

Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

India may see strong cotton yarn exports growth: ICRA

Textiles | On 16th Oct 2018

India may see strong cotton yarn exports growth: ICRA

Indian spinners, who had reported a multi-year low profitability...

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

Interviews View All

Evelyne Cholet, UCMTF

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search