The trend of baby showers has already become a fad among the city's elite. Canopies, quilts, sackers, floor cushions, baby powders, soaps, bath tubs, diaper sets, teethers, soft toys, walkers, sleeping bags, pillow covers, clocks, picture frames, flashy party apparel et al are also in demand. Retail stores in the city are game for tapping this growing sector.
Ebony is all set to bring in new brands for the specific section among the kids from new-borns to 3-yearolds. Says Mr Mehra, “The segment is growing and the brand awareness in the region has brought many big names to the city. The growth is such that we will be bringing in new brands, specific to this section of the market.”
The cash registers are ringing and profits are touching Rs 1 crore per year for some stores. Mums Mall has seen profits going up with just one station in the city.
“We were surprised with the kind of response. The likes of Kapson's is also there, but when an exclusive showroom for kids is available, people prefer to choose that as a viable option for shopping,” says Ms Mehtani.
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