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Kuraray's 'CLARINO' school bag from man-made leather
05 Jan '06
2 min read
Chemicals manufacturer KURARAY CO LTD has formed a new television commercial for its man-made leather CLARINO school bag. The commercial will be broadcast nationwide from December 26, 2005 until February 11, 2006 in Japan.
The commercial paints a charming picture of a boy looking forward to his school's entrance ceremony, for which he is being bought a CLARINO school bag. He is so overjoyed that he never wants to let go of it.
The child's 'very happy' feeling when he has the new CLARINO school bag before his eyes is plainly communicated and in a way that everybody can understand.
This commercial evokes nostalgic memories for the first year new schoolboy's parents who remember the same feelings.
The CLARINO school bag's strength, lightness and ease of care characteristics are highly praised, and its domestic market share is over 70 percent.
With this television commercial, the Company will support marketing promotion and distribution activities in the high-demand season from January until mid-February.
In the 1950s, Kuraray became the first firm in the world to commercialize vinylon fibers and textiles, and synthetic fibers and textiles replaced arboreous cotton in student uniforms within a generation. Fibers and textiles were manufactured utilizing domestic technology and resources, including limestone and hydroelectric power, and this contributed to a recovery inthe lives of the Japanese people.
The commercial paints a charming picture of a boy looking forward to his school's entrance ceremony, for which he is being bought a CLARINO school bag. He is so overjoyed that he never wants to let go of it.
The child's 'very happy' feeling when he has the new CLARINO school bag before his eyes is plainly communicated and in a way that everybody can understand.
This commercial evokes nostalgic memories for the first year new schoolboy's parents who remember the same feelings.
The CLARINO school bag's strength, lightness and ease of care characteristics are highly praised, and its domestic market share is over 70 percent.
With this television commercial, the Company will support marketing promotion and distribution activities in the high-demand season from January until mid-February.
In the 1950s, Kuraray became the first firm in the world to commercialize vinylon fibers and textiles, and synthetic fibers and textiles replaced arboreous cotton in student uniforms within a generation. Fibers and textiles were manufactured utilizing domestic technology and resources, including limestone and hydroelectric power, and this contributed to a recovery inthe lives of the Japanese people.
KURARAY CO LTD
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