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Pure London & Spirit return in February
Jan '12
With cutting-edge trend forecasts and buying recommendations, through to top tips on e-tailing and visual merchandising, Pure London's comprehensive seminar programme presents visitors with a wealth of advice and insider information on how to make their businesses a success in 2012.

February sees Pure London and Spirit return to one venue at Kensington Olympia, a positive bringing a bigger and better show for exhibitors and visitors alike.

Visitors will experience two stages of thought provoking content, inspiring catwalks and exciting live performances across the Contemporary and Inspiration Stages – one in the National Hall (the Inspiration Stage) and one in the Grand Hall (Contemporary Stage).

Essential sessions include:
WGSN Trend Forecast A/W/12/13: must-attend seminars from global trend forecasters WGSN, as they pin down the looks that will see stock flying off the rails.

Drapers 'Must-have looks, and how to buy into them': leading magazine Drapers will provide the lowdown on A/W12 must-haves, teamed with practical advice on selecting the looks that work for your customer.

Around the world in 20 stores: visual merchandising expert John Ryan has scoured the globe for innovative examples, to help you add a pinch of wow to store windows and layout.

Strengthening and protecting independents: fashion journalist Khabi Mirza will tackle the challenges facing indies, and looks at the unique role they play in the changing fashion scene.

Making the jump to multi-channel: all the do's and don'ts you need to know when considering the step to online.

Creating the best customer service experience: how keeping it personal will have customers coming back (and spending!) time and time again.

Pure London, the UK's favourite fashion buying destination, takes place twice yearly (February – A/W edition and August – S/S edition) at London Olympia. Home to over 1,000 contemporary and premium womenswear, young fashion, footwear and accessories brands, Pure London attracts over 12,000 visitors to each edition.

The show also offers 6+ catwalks each day, a full seminar programme with the chance to hear from leading industry speakers and inspirational trends from market-leading magazine Drapers and global trend forecaster WGSN. Pure London is delighted to be supporting the Fashion Textile Children's Trust for February 2012.

Dates for February 2012 are 12th -14th February.

Pure London

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