Marc Anthony to wear Kohl's range for Q'Viva! - The Chosen
16 Jan '12
2 min read
Jennifer Lopez, Marc Anthony, Jamie King, Simon Fuller and XIX Entertainment announced that Kohl's Department Stores has signed on as the exclusive retail sponsor of Q'VIVA! THE CHOSEN. This groundbreaking docu-journey celebrating Latin culture, music, and dance is making its Spanish-language U.S. debut January 28, 2012 on Univision and will also air on leading networks throughout the Americas.
"From a business perspective, we're interested in organic extensions that allow us to leverage and maximize our investment in the Jennifer Lopez and Marc Anthony lifestyle collections which launched in fall 2011," said Julie Gardner, Kohl's executive vice president and chief marketing officer. "We view Q'VIVA! THE CHOSEN as an excellent opportunity to extend our brand and increase our mass market reach."
Kohl's sponsorship includes paid media, publicity, promotions, events, product placement and brand integrations across print, broadcast, digital and mobile platforms. Both the Jennifer Lopez and Marc Anthony collections will be prominently featured within the series, and worn by Jennifer, Marc and some cast members and other participants.
Q'VIVA! THE CHOSEN is a groundbreaking series that travels to 21 countries including the United States and countries in Latin America, looking for authentic, genuine and talented entertainers. The program will document Jennifer, Marc, and Jamie's epic transcontinental journey in finding the best Latin talent, "The Chosen."
The artists are currently in the United States for a once in a lifetime chance to be part of a spectacular live show that will be the greatest celebration of Latin music and performance arts the world has ever seen.
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