Home / Knowledge / News / Fashion / Who's Next Prêt-à-Porter Paris – successful show
Who's Next Prêt-à-Porter Paris – successful show
03
Feb '12
WHO'S NEXT Prêt-à-Porter Paris ended its first edition as a global trade show Tuesday January 24th on a positive result. Altogether, 65,682 visitors dispatched up around the six exhibition halls of the trade show located at the Parc des Expositions - Porte de Versailles. 68 % of these visitors were French while 32% (i.e. 21,286 visitors) included international buyers.

All the major fashion actors were looking forward to this new meeting point, which had been very actively promoted these last 7 months.

After four days, most visitors praised this new event, a huge one indeed, but considered as clear and dynamic, where the offer was clearly identified in each one of the fashion areas.

The integration of brands previously exhibiting at PRÊT-A-PORTER PARIS proved successful in PRIVATE and all of them praised the space design, as well as the efforts made by the organizing team to give a boost to both floors in hall 7 and increase the offer's appeal.

In hall 4, FAME confirmed its position as a leader on the creative womenswear market segment and as a result was packed with people during four days.

For the first time since its creation, PREMIERE CLASSE dispatched its products in four small accessory trade shows scatted in three different halls. In many ways, this new face proved efficient, helping buyers get a better understanding of the offer. However, if most areas enjoyed a successful attendance during four days, bag designers in hall 2.2 lamented the poor number of buyers.

WHO'S NEXT Prêt-à-Porter Paris also launched a brand new area, LE CUBE, devoted to leather goods and luggage. Leather good retailers were happy to find back a real luggage and leather good offer at Porte de Versailles and praised the product visibility. Exhibitors also enjoyed the business-oriented as well as joyful atmosphere of this first edition.

If MESS AROUND suffered on account of a low attendance Saturday and Tuesday, the purchasing atmosphere proved positive Sunday and Monday. For most exhibitors however, the turnover remained as satisfying as in January and September last year. If French visitors were not as present, the number of foreign retailers, mostly from Europe, but also from Asia and America, was on the rise. Visitors and exhibitors all praised the quality of the space design and the very clear offer.

The true revelation came from MR. BROWN, an area devoted to urban and men's fashion. Buyers, just like exhibitors, who massively attended the event, praised the organizing team's space design choice and brand selection. The special state of mind and high impact events organized (late opening hours, live showcases, trend forum, exhibitions...) were also an opportunity to assert the personality of this area.

After this “premiere”, the organizing team will learn from this experience and make the necessary adjustments and improvements to prepare the June 2012 edition of the trade show (30 June - 3 July), WSN DEVELOPPEMENT's second big challenge as part of the new group strategy.


Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search