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Misha Milovanovich uses Italian silk twill for S/S pieces

18
Feb '12
This spring, the 15th of March marks the launch of Misha World limited edition scarves exclusively at Other Criteria. Through this series artist Misha Milovanovich has taken the square frame and poured in fantasy fashion. A Spring Summer 12 statement piece or a day-wear daydream, Misha World has created a collection to choose from.

Each scarf's artwork is realised in Italian silk twill, and the 10 unique designs come in editions of 200. Misha World takes inspiration from the spheres of art, music, fashion, and travel; from Allen Ginsberg's poetry to Jazz, 60s prints and Pop culture, all combine like a Japanese anime of shattered colour blocks.

With Misha's painterly background, unique sweet and sour colour combinations work against black and white backgrounds. In the range of ten, the wearer can choose from the blazing prints of power pastels and sherbets, or the tribal geometric block borders of another. Jazz influences speak through a cacophony of colour in graphic deco-shapes whilst Manga-style eyes seem to look to the future.

Through these scarves art historical figures from the likes of Picasso and Mondrian meet with fashion's forefather of print Emilio Pucci to form the ultramodern designs of Misha World. This spring's scarf collection captures the best of retro, awakens new colour consortiums and forms part of the covetable wardrobe.

Whether Candy Warrior, Rio, Mellow Yellow, London Life, Ipanema, Picasso, Good Times Are Coming, Mr Toasty, Le Bien Le Mal or Mr Baddy, each design exudes personality and versatility, perfectly described by Misha as 'having a scarf with many different lives, almost like a friend'.

Misha Milovanovich is a contemporary artist based in London who works with painting, sculpture and video, her latest project is a collection of limited edition silk scarves. Inspired by the luxury of silk and love of fashion, Misha spins, rhymes, mixes and scratches her colours and patterns like a Voodoo Hip Hop artist on substances known to alter cognition and perception.

Launched in 2005, Other Criteria is a publishing company owned by Damien Hirst and directed by Hugh Allan, with creative director Jason Beard. Evolving organically from their website, the company opened shop fronts in London on New Bond St (October 2008) and Hinde St (February 2009).

Misha Milovanovich


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