Footwear maker Reebok International has named Paul Harrington as President and CEO of the Reebok brand.
Harrington, 44, reports directly to Paul Fireman, Chairman and CEO of Reebok International Ltd.
Fireman had been serving as acting President of the Reebok brand since November, 2004.
Harrington had previously served as the company's Senior Vice President of Global Operations and Chief Supply Chain Officer, responsible for all regional sales and marketing functions as well as the global supply chain organization.
In Harrington's new role, he is responsible for the Reebok brand's business worldwide.
The leaders of all of the brand's global functions, including product and marketing, as well as the brand's regional heads now report directly to him.
"Over the years, He has watched Paul evolve into a strong leader," said Fireman.
"He is confident that his international expertise, leadership skills, extensive industry experience and unwavering commitment to excellence make him the right choice for the role of president and CEO of the Reebok brand.
Furthermore, few others can match Paul's level of personal and professional integrity and passion he has for both the brand and the industry as a whole."
"In light of the planned merger with adidas, it is important to note that Herbert Hainer is aligned with his decision," continued Fireman.
"They are both confident that Paul is the rightchoice to provide decisive, effective and solid leadership for Reebok."
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