Sam girl gets new Sam Edelman Outerwear Collection
12 Mar '12
2 min read
Sam Edelman, creative visionary and legend in the fashion industry will expand his portfolio with the launch of the Sam Edelman Outerwear Collection. The collection is in partnership with Daron Fashions, one of the leading outerwear manufacturers in the United States.
“As we continue to cultivate the Sam Edelman collection into a lifestyle brand, outerwear is a natural extension. Similar to when I started designing shoes, I noticed there wasn't fashion-forward outerwear at an attainable price point for the 'Sam girl.' Whimsical, innovative, unique and feminine are words to describe the Sam Edelman brand, and I'm so excited to see those aspects translated into outerwear and, more importantly, how our girl puts it all together,” said Edelman.
Edelman brings his eye for fashion and whimsical detailing to car coats, raincoats, overcoats and jacketing. The collection is designed to complement the Sam girl's lifestyle. Embellished details include studded leather, suede with fringe, down jackets with studs, and mixed media wools. The line takes its inspiration from the romantic Wild West and Paris' fashionable Left Bank.
Aron Rosenberg, CEO of Daron Fashions Ladies Division, said, “We are thrilled to partner with Sam Edelman. We have found there is a true void in the market for fashionable outerwear that is trend-on, exciting and gives the Sam Edelman consumer the same great creative details they expect from shoes.”
The fall 2012 collection will launch in Nordstrom stores in July and will be sold to better department and specialty stores across the country.
Sam Edelman and his wife, Libby Edelman, are the creative visionaries behind the Sam Edelman brand and the other businesses they currently manage. The couple has worked together for more than 25 years, beginning with the very successful launch of the Esprit footwear business in 1983 and again in 1987 with the launch of the Sam & Libby brand, which was sold in 1997.
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