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Sars of Laguna to appear in Bongo's advertising campaign

11
Jan '06
New York based Iconix Brand Group Inc announced that the reality stars of Laguna will be featured in its BONGO Spring 2006 multimedia advertising campaign. Alex Murrel, Jason Wahler, Lauren Conrad, Stephan Colletti, Kristin Cavallari and Tallan Torriero will begin appearing in the print ads featuring Bongo when they hit newsstands in February.

The campaign will appear in fashion, entertainment and lifestyle magazines such as Seventeen, Teen People, Us Weekly, Star and Teen Vogue.

The teens of Laguna Beach follow in the footsteps of Hollywood's recently "Ex-It" couple, Nicole Richie and DJ AM, who starred in the brand's past campaign.

The campaign will feature both womens and mens products.

The Company recently launched its mens collection of jeans, tops and footwear.

Dari Marder, Creative Director, BONGO, commented, 'The Bongo demographic is the MTV viewer, so they could not think of a better way to reach their consumer.

The concept behind the campaign is a party.

So they rented an amazing mansion on PCH in Santa Monica, hired an Orange County band, 'The Colour' and let the gang do what came naturally.

Alex, Jason, Lauren, Stephan, Kristin and Tallan had a blast on set and it comes through in the campaign.

Alex who has an album coming out this spring got on stage with the band and sang, while the boys got a little carried away by pushing each other in the pool.'

The campaign was shot by celebrity photographer Roxanne Lowitt and was created by the Iconix in-house marketing and creative team.


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