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Home / Knowledge / News / Fashion / Pantone & Bpeace donate color tool to Afghanistan's women entrepreneurs

Pantone & Bpeace donate color tool to Afghanistan's women entrepreneurs

11
Jan '06
The Business Council for Peace (Bpeace), a global nonprofit coalition of businesspeople volunteering to help women in war-torn countries grow sustainable businesses, announced a significant in-kind donation from Pantone of more than two dozen color and planning guides.

The guides are being immediately deployed in Afghanistan to train women entrepreneurs in the fashion and home accessory industries to use color communication guides and color forecasting books for local design and production.

These professional tools, which typically retail for $165 - $795 each, would ordinarily be far out of reach for the fledgling entrepreneurs.

A portion of the Pantone gift was delivered in person during a visit to Kabul of six Bpeace volunteers in December.

The mission is part of a three-year program to mentor, train and coach high-potential Afghan businesswomen who collectively employ nearly 450 Afghans in the apparel and accessory industry.

'Pantone supports the work of Bpeace and is pleased to offer these important tools to help Afghan women entrepreneurs innovate as well as meet the exacting standards demanded by the global marketplace,' said Lisa Herbert, Pantone's Executive Vice President Textile, Home & Fashion Division.

'As the leader in packaged colors for design and production planning and reference, Pantone's donation is a priceless resource for their Afghan associates,' said Toni Maloney, chair of Bpeace.

'Pantone is equipping their entrepreneurs with the tools they need for a color evolution in Afghanistan, which has been isolated by 25 years of war from the vibrancy that color brings to the rest of the world.


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