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Hidesign introduces Alberto Ciaschini's luxury line
Apr '12
Known for its singular design and a legacy of craftsmanship, lifestyle brand Hidesign proudly introduces its luxury sub-brand designed by Alberto Ciaschini.

Celebrating 34 years of unwavering quality, Hidesign's luxe arrival showcases quintessential Italian style brought to life by the genius of Alberto Ciaschini. A striking and refined collection marks the debut of Hidesign in the luxury arena with limited edition day and evening bags for women.

The brainchild of Dilip Kapur, president and founder of Hidesign, this new collection is the result of collaboration amongst creative stalwarts Alberto Ciaschini, Swarovski Elements and Hidesign.

Milanese designer Alberto Ciaschini, who has been leading the design department of Hidesign since 2004, has partnered with the finest couture embroiders of France along with the best artisans at Hidesign to bring together this line of minimalist bags, with modern shapes, soft structures and a lush colour palette.

Alberto brings to this collection his unique design sensibility and a keen eye for detail. It is his ability to take inspiration from Hidesign's fine handcraftsmanship, create new shapes and strike a balance with the brand's clean design language, which makes this collection spectacular.

The Alberto Ciaschini, Handcrafted by Hidesign collection features handbags, evening bags, clutches and mobile phone holsters. This handcrafted luxury line is made with the finest leathers, luxurious hardware, Swarovski crystals and designed with a sophisticated woman in mind. Each piece is a unique testimony to the ethos of Hidesign, which are unrivalled craftsmanship and a passion for detail.

Using archival elements, intricate surface detailing and contemporary embroidery patterns with embellishments, the bags exude modern elegance and simplicity. The new sub-brand of Hidesign will be available at select Hidesign stores and hand-picked multi-brand stores across major metros in the country.

Fulfilling an old dream, Dilip Kapur says “We are delighted to bring to the spotlight our craftsmanship through yet a new avenue, which seems a natural growth for our brand. Our clientele is upwardly mobile, discerning in its style and maturing in its sensibility—similarly we are growing with this loyal clientele and are also foraying into a new arena of customers. Hidesign forged the best of creative alliances to mark the debut of its luxury collection and we are looking forward to the response.”

The team at Swarovski Elements has expressed their delight in partnering with Hidesign and adding sparkle to the Alberto Ciaschini luxury collection as they. Since both brands stand for creativity and innovation, complimenting each other. Hidesign and Swarovski Elements believe that this line will definitely create an aspirational appeal for the consumer and are excited in anticipation of the collection's success.


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